How we picked them: same three groups Sensory sells to today (OEMs, Tier-1s, aftermarket like Nextbase). We left out brands already shown on Sensory's site, such as Honda, VW, Bentley, Garmin, Harman and MediaTek.
1
Visteon
What they buildDigital cockpits, displays and cockpit domain controllers for automakers, plus the cognitoAI software platform.
Recent signalAt CES 2026 Visteon and TomTom launched an in-car AI navigation assistant that runs locally, without relying on the cloud. Visteon also launched an AI-ADAS Compute Module that OEMs can use to power voice assistants.
Sensory fit: they're betting on local, private voice. Sensory's on-device wake words and speech-to-text slot straight into that pitch to OEMs.
2
Bosch
What they buildInfotainment and cockpit computers for carmakers worldwide.
Recent signalLaunched an AI Extension Platform at CES 2026 that upgrades existing cockpits with an AI voice assistant, built with Microsoft and NVIDIA. Bosch is targeting €2bn in AI cockpit sales by 2030.
Sensory fit: a cloud-heavy assistant still needs a fast wake word and offline commands for tunnels and dead zones, which is Sensory's core product.
3
AUMOVIO
What they buildCockpit displays, vehicle computers, ADAS and software-defined vehicle architecture. Spun off from Continental in September 2025.
Recent signalShowed a "Branded Personalized Cockpit" at CES 2026 with multi-display driver and passenger interfaces.
Sensory fit: branded and personalized is exactly Sensory's pitch: custom branded wake words, plus voice biometrics that set seat, climate and media for each driver.
4
Rivian
What they buildThe R1T, R1S and new R2 electric vehicles.
Recent signalRolled out "Hey Rivian" in May 2026 and brought it to the R2 in October. In Q3 2026 Rivian said it's licensing parts of the assistant through its Volkswagen joint venture.
Sensory fit: the assistant is now going into more vehicles and more brands. That raises the bar on wake word accuracy over road noise and on low-latency on-device commands.
5
Lucid Motors
What they buildLucid Air and Gravity electric vehicles.
Recent signalRuns Lucid Assistant ("Hey Lucid") in six languages. Many of its features work without a cellular connection.
Sensory fit: Lucid already values offline voice. Sensory covers 40+ languages for its expanding global markets, and adds siren detection and voice ID.
6
Hyundai Motor Group
What they buildHyundai, Kia and Genesis vehicles.
Recent signalIntroduced Gleo AI, a conversational voice agent, in the all-new Grandeur. It's the group's first production vehicle with that kind of system.
Sensory fit: a group-wide rollout across three brands needs branded wake words per brand, local languages, and voice that keeps working offline.
7
THINKWARE
What they buildPremium dash cams sold in 17 countries, plus the THINKWARE CONNECTED LTE cloud service.
Recent signalLaunched the U3000 PRO flagship in March 2026.
Sensory fit: it's the same play as Nextbase's Piqo. Hands-free voice control isn't a headline feature of THINKWARE's flagship line, while rivals like Garmin lead with it.
Want the decision makers at these 7?
We can share names and roles at each company and book the intro calls for you.
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